Ford unveils new Ford Proud campaign with actor Bryan Cranston
Ford Motor Company is changing its trade for the future. But it wants buyers to understand that it is still very good at building trucks and cars that are on sale today. Over the weekend the automaker organized to launch a brand new marketing promotion dubbed ‘Built ford proud’ in a set of TV commercials and print ads that play up its family heritage and 115-year history, while taking shots at competitors such as Fiat Chrysler, general motors and Tesla.
This is what Jim Farley the firm’s president had to say to reporters “The firm’s got its swagger back. And we believe consumers are ready to directly hear from a firm that says, here is what we are. This’s what makes us distinct, and we hope you like it.” The television spots that aired Saturday’s college football matches featured actor Bryan Cranston. They are set to run through to next year. The firm gave its traders who had met in Las Vegas last week a first peek of the commercials, with news spreading to the interest of branding agencies around the world.
In one spot dubbed “The future is built” Cranston is seen poking fun at firms that “talk about the future.” He goes on to say over “Paint it black” an instrumental by the rolling stones, that, “You see talk does not make things done. Building does. So let other guys keep dreaming about the future. We’ll be the ones building it.”
Ford is seen aiming Tesla and its famed chief executive officer Elon musk in another promotion shown to traders that featured Escape crossover. Cranston had more to say, whereby he says. “It hasn’t been mentioned to as fancy, and it hasn’t been debuted into space. It has never paused for anyone significant on the tarmac and could not care less. This is because the Ford Escape happily sits in over two million bases.
And that was intentional.” A third spot, targeting brands like Gm, Jaguar as well as Ram steadily zooms in on the firm’s Blue Oval logo. “It isn’t a deadly predator or made up creature,” Cranston says. “It doesn’t have horns, teeth or wings, nor is it a self-appointed crown. It doesn’t repurpose someone else’s gift. It is not the result of a merger or a metaphor. It is none of those things. It’s our family name.”
Wieden + Kennedy was the creative agency that developed the ads and are the initial outcomes of a brand new multiagency promotion model reported this month. The advertisements continue the firm’s relationship with Cranston who two years ago first appeared in its Super Bowl promotion.